Does targeted information impact consumers' preferences for value-based health insurance? Evidence from a survey experiment.

ABSTRACT:

Objectives

Value-based insurance design (VBID) aims to direct consumers' preferences by incentivizing the use of high-value care and discouraging the use of low-value care. However, consumers often have limited knowledge of health insurance and the health insurance system, possibly distorting their preferences. In this study, we aim to investigate the impact of specific information treatments on consumers' preferences for VBID.

Methods

We implemented an information experiment as part of a representative survey on health insurance literacy and preferences for VBID within Switzerland's choice-based health insurance system. Preferences for VBID were measured through a discrete choice experiment. Cross-sectional data on 6,033 respondents aged 26-75 were analyzed using descriptiv

SUBMITTER: Bardy TLC 

PROVIDER: S-EPMC11571679 | biostudies-literature | 2024 Nov

REPOSITORIES: biostudies-literature