Extent and nutritional quality of foods and beverages to which children are exposed in Colombian TV food advertising.

ABSTRACT:

Objective

To examine children's exposure to food and beverage advertising across a year of Colombian television based on whether products exceed Pan-American Health Organization (PAHO)-defined nutrient thresholds.

Design

Nutritional information was obtained for all foods and beverages advertised and used to categorise each product according to the product category (e.g. beverage, snack food) and nutritional quality based on the PAHO model for identifying products in excess of free sugars, Na or saturated fat or containing non-caloric sweeteners or trans-fat. Television audience ratings data were used to derive the average child audience (unique child viewers) per ad and the number of times ads were seen by children in a single week (weekly impressions) based on product categ

SUBMITTER: Velasquez A 

PROVIDER: S-EPMC11583191 | biostudies-literature | 2020 Nov

REPOSITORIES: biostudies-literature