Assessing a behavioral nudge on healthcare leaders' intentions to implement evidence-based practices.

ABSTRACT:

Importance

Leaders of healthcare organizations play a key role in developing, prioritizing, and implementing plans to adopt new evidence-based practices. This study examined whether a letter with peer comparison data and social norms messaging impacted healthcare leaders' decision to access a website with resources to support evidence-based practice adoption.

Methods

Pragmatic, parallel-group, randomized controlled trial completed from December 2019 -June 2020. We randomized 2,387 healthcare leaders from health systems, hospitals, and physician practices in the United States, who had previously responded to our national survey of healthcare organizations, in a 1:1 allocation ratio to receive one of two cover letter versions via postal mail (all) and email (for the 60.6% with

SUBMITTER: Crawford M 

PROVIDER: S-EPMC11584086 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature