Tobacco and Alcohol Content in Top Vietnamese YouTube Music Videos: Content Analysis.

ABSTRACT:

Background

Seeing portrayals of tobacco and alcohol in music videos (MVs) may reduce perceived risks, increase susceptibility, and lead to the initiation of tobacco and alcohol use among adolescents and young adults. Previous studies have predominantly concentrated on assessing tobacco and alcohol contents in English-language MVs within Western countries. However, many other countries have not only been influenced by the English music market but have also produced music in their native languages, and this content remains underexamined.

Objective

This study aims to investigate the prevalence of tobacco- and alcohol-related content in top Vietnamese MVs on YouTube from 2013 to 2021, to describe how tobacco and alcohol are portrayed in these MVs, and to examine associations bet

SUBMITTER: Tran TPT 

PROVIDER: S-EPMC11584539 | biostudies-literature | 2024 Nov

REPOSITORIES: biostudies-literature