Independent and combined effects of very low nicotine cigarette messages and e-cigarette messages: a randomised clinical trial.

ABSTRACT:

Background

USA is considering reducing nicotine in cigarettes to non-addictive levels, coupled with promoting alternative nicotine delivery products (eg, e-cigarettes). However, effective communication is needed to reduce misperceptions about very low nicotine cigarettes (VLNCs) being less harmful than regular cigarettes.

Methods

In 2022-2023, we conducted a four-group randomised clinical trial with a national probability sample from an online panel (971 adults who smoked cigarettes exclusively, 472 adults who dual used cigarettes and e-cigarettes and 458 adults aged 18-29 who had never smoked). Participants were randomised (parallel assignment) to one message condition: (1) VLNCs as harmful but easier to quit than regular cigarettes (n=468), (2) those who are not ready to q

SUBMITTER: Pei D 

PROVIDER: S-EPMC11590020 | biostudies-literature | 2025 Dec

REPOSITORIES: biostudies-literature