The positioning of nursing in Turkish mass media: Before and after the COVID-19 outbreak.

ABSTRACT:

Aim

To explore the way the nursing profession was portrayed in online news coverage before and after the COVID-19 pandemic.

Background

The power of the media can be used as a tool to introduce nursing services to society, make nursing visible, and influence the public perception of nursing.

Introduction

Analyzing the image of nursing as portrayed in the news can be a guide for more effective management of the media as a tool for positioning nursing in the future and presenting the right message.

Methods

A qualitative design was applied. Three online newspapers published in the Turkish language-the most widely read newspapers in Turkey-were analyzed. The sample for this research consisted of 505 news articles containing the keywords "nurse" and "nursing" publish

SUBMITTER: Ersan Yaman H 

PROVIDER: S-EPMC11600471 | biostudies-literature | 2024 Dec

REPOSITORIES: biostudies-literature