Proposing a Conceptual Framework: Social Media Infodemic Listening for Public Health Behaviors.

ABSTRACT: Various communication and behavioral theories have been adopted to address health infodemics. However, there is no framework specially designed for social listening studies using social media data, machine learning, and natural language processing techniques. We aimed to propose a novel yet theory-based conceptual framework for infodemic research. We collected theories and models used in COVID-19 related studies published in peer-reviewed journals, ranging from health behavior, communication, to infodemic studies. These were analyzed and critiqued for their components, and we subsequently proposed a conceptual framework with a demonstration. Accordingly, we proposed our "Social Media Listening for Public Health Behavior" conceptual framework by not only integrating important attributes of

SUBMITTER: Tsao SF 

PROVIDER: S-EPMC11602303 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature