Women's exposure to commercial milk formula marketing: a WHO multi-country market research study.

ABSTRACT:

Background

Marketing of commercial milk formula (CMF) is well resourced and has influenced societal beliefs and practices that have undermined breastfeeding. This has occurred despite legislation in many countries largely reflecting the provisions of the International Code of Marketing of Breast-milk Substitutes.

Methods

A cross-sectional survey was conducted in seven countries: Bangladesh, Mexico, Morocco, Nigeria, South Africa, United Kingdom and Viet Nam to explore the scope and nature of CMF marketing among pregnant women and mothers. A marketing-research methodology was adopted using convenience sampling of women stratified according to infant feeding practices and the infant's age. Participants were identified in hospitals and clinics, as well as in the street, markets

SUBMITTER: Horwood C 

PROVIDER: S-EPMC11603767 | biostudies-literature | 2024 Nov

REPOSITORIES: biostudies-literature