Adolescents' perceptions of the credibility of informational content on fitness and dietary supplements: The impact of banner and native advertising.

ABSTRACT:

Introduction

The assessment of online health-related information presents a significant challenge for today's youth. Using the Processing of Commercial Media Content (PCMC) model, we investigated the impact of advertising on the perceived credibility of informational content concerning fitness (in boys) and dietary supplements (in girls).

Methods

In a survey-based preregistered experiment, 681 Czech adolescents (aged 13-18, 52% girls) were randomly assigned to three groups and exposed to websites with a banner ad, a native ad, or simple informational text without an ad.

Results

The presence of ads on websites diminishes the perceived credibility of informational content. While we did not observe the difference between banner and native advertising, we found one gender

SUBMITTER: Lacko D 

PROVIDER: S-EPMC11618704 | biostudies-literature | 2024 Dec

REPOSITORIES: biostudies-literature