The influence of transportation, social norms, cultural identity, and affective disposition in transnational media enjoyment.

ABSTRACT:

Background

The globalization of the media market is forcing decision-makers to understand the psychological processes behind local audiences' enjoyment of foreign TV dramas. Transportation is a well-established psychological theory and framework utilized to elucidate and anticipate audience engagement and enjoyment in the cognitive process of experiencing a narrative text. Although there is a substantial body of literature on transportation and media enjoyment, there is a noticeable absence of studies on the relationship between audiences being "transported" into the narrative world of TV dramas and, particularly, the pleasure audiences derive from interacting with media content within a cross-cultural acceptance context.

Method

The research employs a quantitative design, wi

SUBMITTER: Wang J 

PROVIDER: S-EPMC11619051 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature