Reach and impact of a nationwide media campaign in Ethiopia for promoting safe breastfeeding practices in the context of the COVID-19 pandemic.

ABSTRACT:

Background

In response to the COVID-19 challenge and the consequent concerns and misconceptions about potential mother-to-child virus transmission, the United Nations Children's Fund (UNICEF), in collaboration with the Ethiopian Ministry of Health, launched a 3-month nationwide media campaign to promote appropriate and safe breastfeeding practices using national and regional television and radio channels, as well as social media. This study assesses the reach and impact of a media campaign in Ethiopia on improving mothers', partners'/caregivers', and the public's awareness of and practices related to appropriate and safe breastfeeding.

Methods

A two-round mobile survey was conducted using random digit dialing (RDD) and an interactive voice response (IVR) system. In order to

SUBMITTER: Negussie A 

PROVIDER: S-EPMC11622923 | biostudies-literature | 2024 Jun

REPOSITORIES: biostudies-literature