#PorkandPigs: an online media listening analysis of public perception of the U.S. swine industry.

ABSTRACT: With the majority of the U.S. swine industry being generally bounded by social licensing, there is a growing need to understand social perspectives to better adapt to consumer demands. Online and social media data are rich datasets that researchers are leveraging to tackle economic and societal challenges. The information that can be gleaned from online media regarding public perceptions makes it an important tool for producers to understand driving topics of interest to the public. This study utilized a prominent online and social media listening and data analytics platform to identify and quantify online and social media mentions related to the U.S. swine industry from January 1, 2020, to December 31, 2023. A general search for online media referencing pork and pigs was designed resultin

SUBMITTER: Fisk AE 

PROVIDER: S-EPMC11630858 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature