Warm glow feelings can promote green behavior.

ABSTRACT: For climate mitigation to be successful, vast numbers of people must change how they go about daily life. Social scientists have tried to promote environmentally sustainable (i.e. "green") behavior with interventions involving cues, frames, and information, but the cumulative impact of those efforts has been modest. A growing number of studies-largely observational-suggests the promise of "warm glow" messaging that features the pleasure and satisfaction one experiences from acting sustainably. While past work has established the association between intrinsic motivations and green behavior, our study offers evidence regarding the causal effect of warm glow feelings in the climate domain. In three survey experiments administered on different national samples, we induce feelings of warm glow

SUBMITTER: Jerit J 

PROVIDER: S-EPMC11631072 | biostudies-literature | 2024 Dec

REPOSITORIES: biostudies-literature