Comparing Health Survey Data Cost and Quality Between Amazon's Mechanical Turk and Ipsos' KnowledgePanel: Observational Study.

ABSTRACT:

Background

Researchers have many options for web-based survey data collection, ranging from access to curated probability-based panels, where individuals are selectively invited to join based on their membership in a representative population, to convenience panels, which are open for anyone to join. The mix of respondents available also varies greatly regarding representation of a population of interest and in motivation to provide thoughtful and accurate responses. Despite the additional dataset-building labor required of the researcher, convenience panels are much less expensive than probability-based panels. However, it is important to understand what may be given up regarding data quality for those cost savings.

Objective

This study examined the relative costs and data

SUBMITTER: Herman PM 

PROVIDER: S-EPMC11645511 | biostudies-literature | 2024 Nov

REPOSITORIES: biostudies-literature