Using online attitudinal and completion test to understand the consumers perception of probiotic dry-fermented sausage.

ABSTRACT: This study aimed to assess consumer perceptions and the connections between consumers' health-related concerns and their perceptions of probiotic fermented sausage. The study was carried out using a 4-step online questionnaire composed of: (1) identification and recruitment; (2) application of the completion test; (3) attitudinal exploration; (4) socioeconomic inquiry. The online test was applied using images simulating the shopping experience of a couple in a supermarket. The situation demonstrated an incomplete dialog between them. The response evaluation focused on identifying the key factors influencing consumers' choices when purchasing fermented sausages, both traditional and probiotic. Sixteen categories emerged from the terms mentioned by consumers that encouraged (positive) or res

SUBMITTER: Karwowski MSM 

PROVIDER: S-EPMC11650293 | biostudies-literature | 2024 Dec

REPOSITORIES: biostudies-literature