Individual Characteristics in the Comprehension of Pandemic Video Communication: Randomized Controlled Between-Subjects Design.

ABSTRACT:

Background

Video played an important role in health communication throughout the COVID-19 pandemic. It was used to communicate pandemic information to the public, with a variety of formats, presenters, and topics. Evidence regarding the effectiveness of video features is available, while how individual characteristics of recipients influence communication comprehension is still limited.

Objective

This study aimed to test 6 individual characteristics and assess their effect on the comprehension of pandemic video communication.

Methods

Short health communication videos were presented to a large sample of subjects, receiving questionnaire responses from 1194 participants. Individual characteristics consisted of age, sex, living area, education level, income level, and be

SUBMITTER: Lungu DA 

PROVIDER: S-EPMC11656110 | biostudies-literature | 2024 Dec

REPOSITORIES: biostudies-literature