Analysis of contemporary value and influence of intangible cultural heritage based on online review mining.

ABSTRACT:

Purpose

The development of new media has enabled intangible cultural heritage to be disseminated through online platforms and attracted the attention of many contemporary young people. Classification and discussion on the value of intangible cultural heritage is an important way to help the inheritance and dissemination.

Design/methodology/approach

Real online reviews were collected based on the Bilibili website as the research data source. A text-based BiGRU-Attention model was conducted to achieve value recognition and classification, and keyword statistics and topic analysis were performed for topic discussion among comments.

Findings

Using the BiGRU-Attention model to classify intangible cultural heritage's contemporary values has a performance with precision, rec

SUBMITTER: Xu Q 

PROVIDER: S-EPMC11658534 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature