Studying factual versus social cues as triggers of change in food behaviour.

ABSTRACT: Numerous public initiatives aim to influence individual food choices by informing about what is considered 'healthy', 'climate-friendly', and generally 'sustainable' food. However, research suggests that rather than public authorities, social influence is more likely to affect people's behaviour. Using a randomised controlled trial, this study investigated if and how the two kinds of influences (factual versus social) could affect the real-life, self-reported intake of plant- and animal-based foods. In a four-month randomised controlled trial, a self-selected sample of adults living in Sweden (N = 237) tracked their daily food consumption several times per week using a tailored mobile phone app. Participants were randomised into one of three groups: two treatment groups receiving factual o

SUBMITTER: Zorell CV 

PROVIDER: S-EPMC11658939 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature