Message development for a communication campaign to support health warning labels on cigars: a qualitative study.

ABSTRACT:

Background

Communication campaigns for health warning labels (HWLs) are an evidence-based strategy to reduce tobacco use. No research has examined campaign messages to support graphic HWLs for little cigars and cigarillos (LCCs).

Methods

We developed four message types for graphic LCC HWLs: (1) Explanatory (2) Testimonial (3) Inquisitive and (4) Recommendation, depicting colon, lung, and esophageal cancer. Online focus groups with Black and White young adults (18-25 years old) who reported current LCC use were conducted. Participants were shown graphic HWLs on LCCs and then four message types corresponding to the HWLs. Participants discussed persuasive communication features for each message type.

Results

Thirty-six young adults who use LCCs participated. Four central

SUBMITTER: Enyioha C 

PROVIDER: S-EPMC11660663 | biostudies-literature | 2024 Dec

REPOSITORIES: biostudies-literature