Research on the pathways to high-quality development of tourism SMEs: A perspective of value assigned by quality, standards and brand.

ABSTRACT: With the advancement of the United Nations Sustainable Development Goals, the trend toward sustainable and high-quality development has become prominent for tourism enterprises. Tourism small and medium-sized enterprises (SMEs), which are numerous, constitute a significant part of the global tourism market. However, existing research predominantly focuses on the pathways for high-quality development of large tourism enterprises, with many gaps in understanding the corresponding processes for tourism SMEs. Due to their limited resources and capabilities, tourism SMEs have to selectively explore distinctive development pathways based on their core strengths to pursue high-quality development. To investigate these development pathways, this study draws on the perspective of value assigned by

SUBMITTER: Shi J 

PROVIDER: S-EPMC11665349 | biostudies-literature | 2024 Dec

REPOSITORIES: biostudies-literature