How does habit strength affect reactions to warning labels? evidence from Chinese consumers' choices of carbonated beverages.

ABSTRACT: Effectively regulating the excessive consumption of sugar-sweetened beverages (SSBs) has been an important task for public health authorities around the world. The rapid increase in SSB consumption in China necessitates robust regulations. This study employed a choice experiment to simulate the market scenario in which a text warning label was presented on SSBs. We draw a sample of 1200 participants from five major cities across China to analyze the warning label's effectiveness in reducing urban consumers' purchases of SSBs, with a particular emphasis on how an individual's habit strength affects their reaction to the warning label. Our analysis unveiled varying levels of habit strength among respondents: 35.33% showed weak habits, 56.25% displayed moderate habits, and 8.42% demonstrated

SUBMITTER: Ding Y 

PROVIDER: S-EPMC11671022 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature