Evaluating alignment of UK commercial baby food products with the WHO nutrient and promotion profile model.

ABSTRACT:

Purpose

The first 1000 days of life are critical for long-term health outcomes, and there is increasing concern about the suitability of commercial food products for infants, toddlers, and children. This study evaluates the compliance of UK commercial baby food products with WHO Nutrient and Promotion Profile Model (NPPM) guidelines.

Methods

Between February and April 2023, data on 469 baby food products marketed for infants and children under 36 months were collected from the online platforms of four major UK supermarkets. Nutritional composition and labelling information were assessed using the NPPM criteria. Quantitative analyses were performed using IBM SPSS, presenting data as means with 95% confidence intervals.

Results

While 75% of products met the minimum ener

SUBMITTER: Bozkir C 

PROVIDER: S-EPMC11724783 | biostudies-literature | 2025 Jan

REPOSITORIES: biostudies-literature