Eye Movement and Recall of Visual Elements in Eco-friendly Product.

ABSTRACT: This study aims to explore the distribution of visual attention on sustainability graphics when viewing an eco-friendly product and the recall of sustainability information afterward. Twenty-five students majoring in environmental studies and twenty-five students from non-environmental majors participated in the study. They were further divided into a higher group and a lower group based on their sustainability level. Participants viewed diagrams of an eco-trash boat design with sustainability graphics and a 15-page design description. Their eye-movement data and verbal reports on the recall of sustainability information were collected. Higher sustainability group had higher fixation count in sustainability graphics. Non-environmental majors had a shorter time to first fixation to sustaina

SUBMITTER: Li J 

PROVIDER: S-EPMC11734355 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature