Evolving perspectives in dental marketing: A study of Jordanian dentists' attitudes towards advertising and practice promotion.

ABSTRACT: Advertising for dental services in Jordan is subject to regulation. Dental professionals must obtain approval from their respective councils before initiating any advertising campaigns to ensure compliance with ethical and professional standards. Although the dental advertising landscape in Jordan has made considerable progress, research on dentists' perspectives regarding advertising in the country remains limited. This preliminary research specifically evaluates four factors: dentists' perspectives on advertising, the correlation between dentists' demographics and their viewpoints, their preferred advertising channels, and the prevalence of dental advertising. Additionally, it aims to address the rationale behind certain restrictions on dental advertising. A comprehensive online survey w

SUBMITTER: Anshasi RJ 

PROVIDER: S-EPMC11750463 | biostudies-literature | 2025 Jan

REPOSITORIES: biostudies-literature