Exploring Perceptions of Anti-vaping Message Themes: A Qualitative Study of Australian Adolescents and Adults.

ABSTRACT:

Introduction

Minimizing electronic cigarette (e-cigarette) uptake and encouraging vaping cessation have become important components of public health agendas. Given the success of well-designed anti-smoking campaigns, attention has turned to developing health communications that target vaping. Although prior work has identified a range of potentially effective campaign messages, several gaps in the literature remain. We aimed to (1) identify message themes perceived to be effective at minimizing e-cigarette use and (2) elicit opinions on how these message themes could be optimized in terms of message execution and delivery.

Aims and methods

Focus groups (FG; n = 16) were conducted with adolescents (14- to 15- and 16- to 17-year-olds), young adults (18- to 24-year-olds), and a

SUBMITTER: Brierley ME 

PROVIDER: S-EPMC11750735 | biostudies-literature | 2025 Jan

REPOSITORIES: biostudies-literature