Impact of warning pictorials and size on perceived effectiveness of cigar warning labels in a nationally representative between-subjects experiment.

ABSTRACT:

Background

People who smoke cigars often have misperceptions about the associated risks, contributing to rises in smoking rates. This study investigates the perceived warning effectiveness (PWE) of health warning labels (HWLs) on cigar packages. We tested the impact of warning type and warning size in the HWLs on PWE and other health outcomes.

Data and methods

In a between-subjects experimental design, participants (n=809) who used little cigars or cigarillos in the past 30 days were randomly assigned to one of four conditions: text-only at 30% size, pictorial+text warning at 30% size, text-only at 50% size and pictorial+text warning at 50% size. In each condition, participants rated six cigarillo HWLs on PWE, self-reported learning, thinking about risks, new knowledge, perc

SUBMITTER: Goldstein AO 

PROVIDER: S-EPMC11752031 | biostudies-literature | 2025 Jan

REPOSITORIES: biostudies-literature