Unearthing the determinants of digital innovation adoption in the agricultural sector: The role of food security awareness and agricultural experience.

ABSTRACT: Extant research has widely acknowledged the role of digital innovation as a facilitator of digital transformation, presenting solutions for various challenges in various industries. However, prior research demonstrates inadequate discussions on the determinants of digital innovation adoption for digital transformation in developing countries, particularly in the agricultural sector. To address this gap, this study investigates the effect of food security awareness, innovation characteristics, and the moderating role of agricultural experience on behavioral intention to adopt digital innovation in the agricultural sector. A dyadic model based on diffusion innovation theory and the technology acceptance model is proposed to investigate the phenomenon. This study employed a cross-sectional qu

SUBMITTER: Aboagye-Darko D 

PROVIDER: S-EPMC11760315 | biostudies-literature | 2025 Jan

REPOSITORIES: biostudies-literature