Eliciting Preferences for the Uptake of Smoking Cessation Apps: Discrete Choice Experiment.

ABSTRACT:

Background

If the most evidence-based and effective smoking cessation apps are not selected by smokers wanting to quit, their potential to support cessation is limited.

Objective

This study sought to determine the attributes that influence smoking cessation app uptake and understand their relative importance to support future efforts to present evidence-based apps more effectively to maximize uptake.

Methods

Adult smokers from the United Kingdom were invited to participate in a discrete choice experiment. Participants made 12 choices between two hypothetical smoking cessation app alternatives, with five predefined attributes reflecting domains from the theoretical domains framework: (1) monthly price of the app (environmental resources), (2) credible source as app dev

SUBMITTER: Szinay D 

PROVIDER: S-EPMC11775483 | biostudies-literature | 2025 Jan

REPOSITORIES: biostudies-literature