Long-term engagement in smoking cessation campaign: A mixed methods randomized trial.

ABSTRACT:

Introduction

A long-term engagement (LTE) intervention was embedded in a social marketing campaign aimed at motivating quit attempts among Canadian adult commercial tobacco users 35 to 64 years of age. The purpose of this study was to examine the effectiveness and appeal of LTE within a marketing campaign.

Methods

3,199 Canadians who smoked cigarettes aged 35-64 recruited using Facebook and Instagram advertisements were randomized into Intervention and Control groups. Over the course of two years, Intervention Group participants received monthly emails connecting them to campaign news and activities, Mini Surveys to inform campaign refinement, feedback opportunities via focus groups and interviews, financial incentives, and proactive knowledge exchange presenting study findi

SUBMITTER: Schwartz R 

PROVIDER: S-EPMC11781614 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature