Spreading dynamics of information on online social networks.

ABSTRACT: Social media is profoundly changing our society with its unprecedented spreading power. Due to the complexity of human behaviors and the diversity of massive messages, the information-spreading dynamics are complicated, and the reported mechanisms are different and even controversial. Based on data from mainstream social media platforms, including WeChat, Weibo, and Twitter, cumulatively encompassing a total of 7.45 billion users, we uncover a ubiquitous mechanism that the information-spreading dynamics are basically driven by the interplay of social reinforcement and social weakening effects. Accordingly, we propose a concise equation, which, surprisingly, can well describe all the empirical large-scale spreading trajectories. Our theory resolves a number of controversial claims and satis

SUBMITTER: Meng F 

PROVIDER: S-EPMC11789049 | biostudies-literature | 2025 Jan

REPOSITORIES: biostudies-literature