Cross-Platform Analysis of Mammography Narratives: A Comparative Study on Social Media Engagement.

ABSTRACT:

Purpose

This study examines the representation of mammography on social media platforms, specifically, X (Twitter), Facebook, TikTok, and Instagram, from 2006 to 2023. X (Twitter) went public in 2006, Facebook in 2004, Instagram in 2012, and TikTok in 2018 (after merging with Musical.ly). The analysis starts from after the public launch years to analyze personal experiences shared online.

Methods

A retrospective content analysis was conducted on 1,771 posts using specific hashtags related to mammography. Posts were categorized into themes including emotional and psychological impacts, clinical and procedural details, and social and supportive interactions. The analysis involved summarizing the distribution of themes across different social media platforms, focusing on freque

SUBMITTER: Stirrat T 

PROVIDER: S-EPMC11789821 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature