Navigating dual pressures: The impact of environmental policies and market demand risks on the sustainable development of green building materials - A case study of the green cement industry.

ABSTRACT: This paper addresses the issue of sustainable development in the green building material industry under the dual pressures of environmental policies and market demand risks. A multi-stage game model is developed to explore the strategic interactions between green material producers and intermediate suppliers in decision-making related to green research and product pricing. Utilizing backward induction methods, genetic algorithm simulations, and production data from the cement industry, we analyze the sensitivity of product greenness, pricing, sales volume, and profits to changes in market demand risks under both strict and lenient environmental policies. The findings indicate that strict environmental policies are more effective than lenient ones in promoting the sustainable development of

SUBMITTER: Guo W 

PROVIDER: S-EPMC11791233 | biostudies-literature | 2025 Jan

REPOSITORIES: biostudies-literature