Food choice motivations and perceptions of healthy eating: a cross-sectional study among consumers in the UAE.

ABSTRACT:

Background

Investigating consumer food choice motivations is crucial for planning effective policies and targeted interventions. This study aimed to examine the food choice motivations and perceptions of healthy eating among adults in the United Arab Emirates (UAE) and to segment consumers based on their motivations.

Methods

A web-based, cross-sectional study was conducted among adults in the UAE (n = 1209). An overall perception of healthy eating score was calculated based on the sum of the responses to the perception statements. Food motivation scores were calculated with a higher score indicating more influence of the food motivation group. Hierarchical Cluster Analysis (HCA) and K-means cluster analysis were used to identify and determine the optimal number of clusters.

SUBMITTER: Cheikh Ismail L 

PROVIDER: S-EPMC11792200 | biostudies-literature | 2025 Feb

REPOSITORIES: biostudies-literature