Healthy or skinny? The negotiation between fear appeal and danmu in anorexia awareness videos.

ABSTRACT:

Background

This study seeks to investigate the impact of anorexia awareness videos on the perception of anorexic figures and pro-anorexia attitude among young females, considering the employed fear appeals and the presence of pro-anorexia content in danmu, an online commenting system prevalent in China.

Methods

An experiment was conducted employing a 3 (Fear level of video: low, medium, high) × 4 (Danmu type: no danmu, pro-anorexia, anti-anorexia, mixed pro- and anti-anorexia) between-participants design. A total of 633 female participants were randomly assigned to view one of the twelve videos and subsequently evaluated on fear arousal, pro-anorexia attitude and perception of the anorexic figure scales.

Results

A moderated moderated mediation model demonstrates that

SUBMITTER: Shi M 

PROVIDER: S-EPMC11792401 | biostudies-literature | 2025 Feb

REPOSITORIES: biostudies-literature