Exploring the impact of social influence on parents' intention to use institutional childcare: a cross-sectional study.

ABSTRACT:

Background

China is actively responding to low birth rates by developing childcare institutions to alleviate the parenting pressures on families. However, despite strong childcare demand, the enrollment rate remains low. Few studies have explored the role of social influence in parents' childcare decisions. Therefore, this study will construct a research model to explore the mechanisms of social influence on parents' intentions to use childcare institutions.

Methods

This study used parents of infants and toddlers in mainland China as the study population. Questionnaires were collected through electronic surveys created on a professional website, with 554 responses gathered through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Mode

SUBMITTER: Yu B 

PROVIDER: S-EPMC11792571 | biostudies-literature | 2025 Feb

REPOSITORIES: biostudies-literature