Post-purchase behavioral intention in medical aesthetic: the role of image, perceived value, and satisfaction.

ABSTRACT:

Introduction

The technicality and professionalism of medical aesthetics have become one of the most fashionable indicators in the world, and image is the key factor of aesthetic development. This study aims to explore the relationship between medical aesthetic image, perceived value, satisfaction and post-purchase behavioral intention.

Methods

The subjects included customers who had consumed and received treatment in the three years, and the questionnaires were collected from returning clients of each unit in the medical aesthetic group from May 17, 2017 to May 31, 2017. We used the structural equation modeling (SEM) to analyze the data.

Results

The results showed that medical aesthetic image was positively associated with perceived value, satisfaction and post-purcha

SUBMITTER: Ma CC 

PROVIDER: S-EPMC11794489 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature