A mixed methods exploration of self-presentation, authenticity, and role model function on Instagram: perspectives from female influencers in Germany.

ABSTRACT:

Introduction

Social media influencers focussing on beauty, fashion, and fitness topics (BFFI) are important opinion leaders on Instagram. Nevertheless, they are criticized for their potential negative influence on their followers' physical and mental health due to their potentially biased self-presentation. Previous research has mainly focused on followers' perceptions of influencers' self-presentation, leaving a gap regarding the influencers' views.

Method

The present survey included 26 female BFFIs from Germany (18-35 years old), with 16 self-reported micro-influencers (10,000-100,000 followers) and ten macro-influencers (>100,000 followers), representing (semi-)professionals in this domain. 17 influencers saw their main focus in the field of fitness, 16 in fashion, and 13

SUBMITTER: Zimmermann D 

PROVIDER: S-EPMC11794495 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature