Beyond the screen: Exploring the dynamics of social media influencers, digital food marketing, and gendered influences on adolescent diets.

ABSTRACT: Adolescent obesity remains a public health concern, exacerbated by unhealthy food marketing, particularly on digital platforms. Social media influencers are increasingly utilized in digital marketing, yet their impact remains understudied. This research explores the frequency of posts containing food products/brands, the most promoted food categories, the healthfulness of featured products, and the types of marketing techniques used by social media influencers popular with male and female adolescents. By analyzing these factors, the study aims to provide a deeper understanding of how social media influencer marketing might contribute to dietary choices and health outcomes among adolescents, from a gender perspective, shedding light on an important yet underexplored aspect of food marketing

SUBMITTER: Amson A 

PROVIDER: S-EPMC11798478 | biostudies-literature | 2025 Feb

REPOSITORIES: biostudies-literature