Patients' preferences on atopic dermatitis skincare and social media use: a qualitative study.

ABSTRACT:

Background

Atopic dermatitis (AD) is a chronic inflammatory disease with a complex pathophysiology, necessitating strict therapeutic management. Over-the-counter products play a crucial role in AD treatment. The emergence of social media (SM) as a vast information source for skincare and healthy lifestyle has transformed its role from mere entertainment. This study aimed to explore the attitudes of AD patients towards SM as an information source for their AD products, understand their purchase behavior, and identify unmet needs.

Methods

Qualitative semi-structured interviews were conducted with AD patients recruited from a university hospital in Southern Germany and social media networks. The interviews took place between November 2022 and January 2023. The recorded intervie

SUBMITTER: Mazilu R 

PROVIDER: S-EPMC11800506 | biostudies-literature | 2025 Feb

REPOSITORIES: biostudies-literature