Perceived self and social relevance of content motivates news sharing across cultures and topics.

ABSTRACT: Well-informed individual and collective decision-making is aided by access to high-quality, factual information. What motivates people to share high-quality news, and how can these motives be leveraged to promote news sharing? Based on the theory that self-related and social motives encourage sharing behavior, we designed and tested interventions to increase news sharing. In the interventions, individuals were exposed to actual news stories and were prompted to identify why the content was relevant to themselves (self-relevance) or people they know (social relevance). Across four studies (N _participants = 2,559, N _observations = 18,780), we systematically examined the effectiveness of these interventions, their generalizability across news topics (climat

SUBMITTER: Cosme D 

PROVIDER: S-EPMC11803421 | biostudies-literature | 2025 Feb

REPOSITORIES: biostudies-literature