Young adults' visual attention to features of social media marketing for disposable e-cigarettes and associated perceptions.

ABSTRACT:

Background and aims

E-cigarette marketing exposure on social media influences perceptions; however, limited knowledge exists regarding marketing features attracting the most visual attention. This study examined visual attention to features of social media marketing for disposable e-cigarettes and related product perceptions.

Design, setting and participants

Participants viewed 32 disposable marketing post images from social media (Instagram) using computer-based eye-tracking technology to assess standardized attention metrics of marketing features. They then completed a survey assessing positive product perceptions. The study took place in New Jersey, USA, June-September 2022, comprising young adults (aged 18-29) who do not use tobacco (n = 72) or who smoke cigarettes (n = 

SUBMITTER: Chen-Sankey J 

PROVIDER: S-EPMC11813734 | biostudies-literature | 2025 Mar

REPOSITORIES: biostudies-literature