Electronic Nicotine Delivery System Advertisement Trends After US Federal Policy Changes.

ABSTRACT:

Importance

The US has implemented several regulatory measures to govern the sale and marketing of electronic nicotine delivery systems (ENDS). A nicotine warning statement requirement became effective in September 2018, the minimum legal age for tobacco and nicotine sales was raised to 21 years (Tobacco to 21 Act [T21]) in December 2019, and a January 2020 enforcement policy limited the sale of cartridge-based ENDS to only tobacco and menthol flavors.

Objective

To track the presence of the nicotine warning statement, youth appeals, and flavor cues in the advertisements of 3 ENDS brands with marketing authorization during the implementation of the US federal tobacco policies.

Design, setting, and participants

In this qualitative study, a content analysis was conducted

SUBMITTER: Shi R 

PROVIDER: S-EPMC11822544 | biostudies-literature | 2025 Feb

REPOSITORIES: biostudies-literature