A longitudinal analysis of usage patterns, topics, and information dissemination related to five names for cultured meat on social media.

ABSTRACT: Cultured-meat products, which have been hailed for their potential to address multiple drawbacks of traditional meat production, have received regulatory approval in countries including Singapore and the United States and are experiencing rapid market growth. The name of any product could influence public perceptions of it, and thereby affect consumption; and how cultured-meat products should be labeled remains the subject of debate. However, conducting large-scale consumer tests aimed at understanding the association between public perceptions of such products and the various proposed labels/names for them would be time-consuming and expensive. Therefore, this longitudinal research project on how five common cultured-meat labels have been used, and the associations between particular labe

SUBMITTER: Chen T 

PROVIDER: S-EPMC11827070 | biostudies-literature | 2024

REPOSITORIES: biostudies-literature