The media morphosis of science communication during crises.

ABSTRACT: Effective science communication is crucial in informing citizens in times of crisis. The ICT-driven metamorphosis of the media industry (media-morphosis) has facilitated the shift from a rather one-directional information deficit model in science communication to a more bidirectional communication corresponding to a dialogue model. Little is known about the preferences for social media communication from the supply side of institutional and scholarly communication. Analyzing survey data from nearly 8,700 scientists, we compared their preferences for press media and social media, proxies of traditional centralized communication channels and modern decentralized channels, respectively. Our empirical results show that trust in governments and prioritizing access to all perspectives on the cri

SUBMITTER: Caferra R 

PROVIDER: S-EPMC11829029 | biostudies-literature | 2025 Feb

REPOSITORIES: biostudies-literature