Privacy Concerns Versus Personalized Health Content-Pregnant Individuals' Willingness to Share Personal Health Information on Social Media: Survey Study.

ABSTRACT:

Background

Often lacking immediate access to care providers, pregnant individuals frequently turn to web-based sources for information to address their evolving physical and mental health needs. Social media has gained increasing prominence as a source of news and information despite privacy concerns and unique risks posed to the pregnant population.

objectives

This study investigated the extent to which patients may be willing to disclose personal health information to social media companies in exchange for more personalized health content.

Methods

We designed and deployed an electronic survey to pregnant individuals worldwide electronically in 2023. We used the classical Internet Users' Information Privacy Concerns (IUIPC) model to examine how privacy concerns modul

SUBMITTER: Hao H 

PROVIDER: S-EPMC11833185 | biostudies-literature | 2025 Feb

REPOSITORIES: biostudies-literature