Greater psychological distance, better creative-idea selection: the mediating role of construal level.

ABSTRACT:

Background

Creativity research has often focused on idea generation rather than the crucial process of idea selection, which is essential for identifying practical and innovative solutions. Previous studies suggest that individuals frequently struggle with effectively selecting creative ideas, often performing no better than random chance. Psychological distance, defined as the subjective perception of how close or distant an event is, can facilitate decision-making and creative cognition, offering a potential mechanism for enhancing creative-idea selection.

Methods

The research consists of four studies examining the effects of psychological distance on creative-idea selection and the mediating role of construal level in this relationship. Study 1a investigates the correlati

SUBMITTER: Zhang Y 

PROVIDER: S-EPMC11837695 | biostudies-literature | 2025 Feb

REPOSITORIES: biostudies-literature