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World and Human Action Models towards gameplay ideation.


ABSTRACT: Generative artificial intelligence (AI) has the potential to transform creative industries through supporting human creative ideation-the generation of new ideas1-5. However, limitations in model capabilities raise key challenges in integrating these technologies more fully into creative practices. Iterative tweaking and divergent thinking remain key to enabling creativity support using technology6,7, yet these practices are insufficiently supported by state-of-the-art generative AI models. Using game development as a lens, we demonstrate that we can make use of an understanding of user needs to drive the development and evaluation of generative AI models in a way that aligns with these creative practices. Concretely, we introduce a state-of-the-art generative model,

SUBMITTER: Kanervisto A 

PROVIDER: S-EPMC11839478 | biostudies-literature | 2025 Feb

REPOSITORIES: biostudies-literature