Public Health Messaging on Twitter During the COVID-19 Pandemic: Observational Study.

ABSTRACT:

Background

Effective communication is crucial during health crises, and social media has become a prominent platform for public health experts (PHEs) to share information and engage with the public. At the same time, social media also provides a platform for pseudoexperts who may spread contrarian views. Despite the importance of social media, key elements of communication, such as the use of moral or emotional language and messaging strategy, particularly during the emergency phase of the COVID-19 pandemic, have not been explored.

Objective

This study aimed to analyze how PHEs and pseudoexperts communicated with the public during the emergency phase of the COVID-19 pandemic. We focused on the emotional and moral language used in their messages on various COVID-19 pandemic-r

SUBMITTER: Rao A 

PROVIDER: S-EPMC11840374 | biostudies-literature | 2025 Feb

REPOSITORIES: biostudies-literature