Comparing the effectiveness of animated videos and talking-head videos in science communication.

ABSTRACT:

Objectives

Online videos are becoming increasingly popular for obtaining nutrition-related information. Learning theories suggest that videos may differ in their effectiveness of conveying knowledge depending on the correspondence between audio and visual content. We thus tested whether two popular video formats, i.e. talking-head and animated videos, differed regarding knowledge transfer effectiveness and their ability to stimulate content sharing.

Design

2 video format x 3 topic between-subjects experiment.

Methods

A total of 358 participants who were representative for the German population regarding age, gender and level of education were randomly assigned to viewing one video format about one of three nutrition-related topics. Afterwards, they rated the video, in

SUBMITTER: Marx CL 

PROVIDER: S-EPMC11840882 | biostudies-literature | 2025 Feb

REPOSITORIES: biostudies-literature