Exploring the Potential for Graphic Warning Labels to Reduce Intentions to Consume Energy Drinks.

ABSTRACT:

Issue addressed

Effective interventions to reduce energy drink (ED) consumption are needed. This study explored the effect of warning labels on intentions to reduce ED consumption, perceived label effectiveness and protection motivation theory (PMT) constructs.

Methods

Australian ED consumers aged 18 to 39 years (N = 343) participated in an experimental online survey, randomly assigned to view one of three ED warning label conditions (weight gain, cardiac effects, no label-control). Intentions to reduce ED consumption, perceived effectiveness of labels and selected PMT constructs were assessed.

Results

Participants reported moderate-high awareness of the health effects of consumption (62.68%) and advisory statements on EDs (69.39%), including daily consumption limits

SUBMITTER: Zhu X 

PROVIDER: S-EPMC11843077 | biostudies-literature | 2025 Apr

REPOSITORIES: biostudies-literature